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Welcome to ABC

Our Managing Director Mike Crane welcomes you to ABC Insurance

ABC Insurance is part of the Liverpool Victoria (LV=) group of companies. Committed to the broker market, we sell our products exclusively through over 1,700 insurance brokers across the UK and Northern Ireland and they’re ready to help you get the right product for your needs.

Mike Crane, LV= Broker Managing Director


If you're a policyholder, you can use this site to find out how to contact us to report a claim or ask about buying insurance. We're also keen to know what you think about our products and services, so please let us know via our General Enquiry form. If you need to change any details on an existing ABC Insurance policy you'll need to contact the insurance broker who arranged it for you.

Existing ABC Brokers

If you're an existing ABC broker, pay a visit to for all the latest product information and communications, or to order ABC stationery.

New agency applications

If you're a broker looking for a new agency, we'd love to hear from you. To apply and start seeing the benefits that trading with us can offer you and your customers, visit for an agency application form.

General enquiry

  • Report a claim or ask about buying insurance

  • Order ABC stationery
  • Agency application forms

ABC Insurance, 69 Park Lane, Croydon, CR9 1BG