LV= uses cookies to give you the best experience online and to provide anonymised, aggregated site usage data. You can find out what cookies we use and how you can disable them in our Cookie Policy. By continuing to use our website, you agree to our use of cookies in accordance with our cookie policy unless you have disabled them.

skip to main content

ABC Insurance

Our focus is on building strong relationships with like minded brokers, delivering products and services which meet your needs

ABC Insurance are part of the Liverpool Victoria (LV=) group of companies. Founded in 1843, Liverpool Victoria is the UK's largest friendly society. Being a friendly society means we don't have any shareholders. We're owned entirely by our policyholders, so we can invest our profit into offering competitive products and outstanding customer service for our members.

Since starting up in 2007 we've gone from strength to strength, focussing on building strong relationships with like minded brokers. Our products and services are designed to help our brokers meet the needs of their customers. We believe we offer something truly different, combining the advantages of a mutual company with the professional management that comes from working with the broker market.

We now have well established relationships with over 1,700 brokers across the UK and Northern Ireland, each of whom can offer you advice on the best products for you.

General enquires

  • Report a claim or ask about buying insurance

ABC Insurance, 69 Park Lane, Croydon, CR9 1BG