About Us

ABC commenced trading in May 2007. We are building a new insurance business, underwriting personal and commercial insurance products exclusively through insurance brokers. With the backing of LV= we expect to become a major player in our chosen markets.

We will grow our business by building strong relationships with like minded brokers and delivering products and services which meet their customers’ needs. We believe that we can offer a genuine alternative, bringing the virtues of a mutual to the broker market together with professional management already experienced in this channel.

In this section you can find out more about ABC – our plans, aspirations and people.

ABC Insurance is a trading style of the Liverpool Victoria group of companies. 

Liverpool Victoria Insurance Company Limited, registered in England and Wales No. 3232514, is authorised and regulated by the Financial Services Authority, FSA register No. 202965. 

Registered Office: County Gates, Bournemouth, BH1 2NF.  

Find out more about the Liverpool Victoria group of companies please visit www.lv.com