Welcome to ABC Insurance

ABC Insurance has been launched by LV= to meet the needs of customers who choose to buy their insurance products through insurance brokers.

Because ABC is part of a mutual, we do not pay dividends to shareholders. This means that we can invest more in making our products competitive and delivering outstanding customer service. LV= regularly tops service polls, and we are delighted to be able to bring these benefits to the broker market.

Phil Bunker - Managing Director