Welcome to ABC Insurance
ABC Insurance is one of LV= Brokers' trusted and well established personal lines brands, for customers who choose to buy their insurance products through insurance brokers.
Established in 1843, Liverpool Victoria Friendly Society (LV=) is the UK's largest friendly society and a leading provider of financial services products. We are a vibrant modern and ambitious business. Unlike insurers that find themselves dealing with brokers as a matter of legacy, LV= has actively chosen to invest and compete in this channel.
As a UK mutual, customer service and partnership has always been at the heart of what we do. We do not pay dividends to shareholders which means that we can invest more in making our products competitive and focus on delivering the outstanding customer service that we want to. LV= regularly tops service polls and we are delighted to be able to bring these benefits to the broker market.
Phil Bunker - Managing Director