Introduction To ABC

Since commencing trading in May 2007 ABC Insurance has gone on to build an insurance business underwriting personal lines insurance products exclusively through insurance brokers.

With an experienced and ambitious management team and the backing of LV=, the UK's largest friendly society, we expect to become a major player in our chosen markets and remain a stable trading partner for brokers.

ABC Insurance has gone from strength to strength by focussing on building strong relationships with like minded brokers and delivering products and services which meet the customer's needs. We believe that we offer a genuine alternative, bringing the virtues of a mutual to the broker market together with professional management already experienced in the channel.

Now part of LV= Broker, ABC Insurance continues to offer customers value, choice and stability, an important asset in today's changing market place. Headed up by Phil Bunker, LV= Broker offers a new, fresh and better insurer relationship for brokers. A partnership based on equality that consigns old thinking to the past.

Because ABC is part of a mutual, we do not pay dividends to shareholders. This means that we can invest more in making our products competitive and delivering outstanding customer service. LV= regularly tops service polls, and we are delighted to be able to bring these benefits to the broker market..

Based in Croydon, we are committed to the broker channel and developing strong relationships with like minded brokers.