About Us

ABC commenced trading in May 2007. Since then we have gone on to build a new insurance business underwriting personal and commercial insurance products exclusively through insurance brokers. 

We have an experienced and ambitious management team and together with the backing of LV=, we expect to become a major player in our chosen markets and remain a stable trading partner for brokers.

ABC has gone from strength to strength by focussing on building strong relationships with like minded brokers and delivering products and services which meet the customer's needs. We believe that we offer a genuine alternative, bringing the virtues of a mutual to the broker market together with professional management already experienced in the channel.

ABC Insurance is a trading style of the Liverpool Victoria group of companies. 

Liverpool Victoria Insurance Company Limited, registered in England and Wales No. 3232514, is authorised and regulated by the Financial Services Authority, FSA register No. 202965. 

Registered Office: County Gates, Bournemouth, BH1 2NF.  

Find out more about the Liverpool Victoria group of companies please visit www.lv.com